How to Create a Simple Video To Market Your Business on Social Media
If you are wondering: Do I really need videos on my website? Well, the answer to that question is solely dependent on how badly you want to improve your web traffic. Let’s face it, video marketing has taken the internet by storm.
In fact, if you look at the statistics behind video campaigns, you will be baffled by how powerful web clips have become. If you don’t believe it, check this out. Recent studies show that:
- Pages with videos improve conversion rates by 80
- Almost 85% of businesses can attest to the fact that videos provide great ROI (Return on Investment)
- Almost 50% of online users claim that videos give them the confidence they need to make purchases onlin
- A web page with videos is 53 times likely to rank highly on Google and other SERPs
- Videos attract more mobile traffic
- 68% of web users prefer watching rather than reading
You can find more stats about video marketing here ( https://www.insivia.com/28-video-stats-2018 )
Evidently, – from the statistical figures above – online videos have become a very compelling form of marketing. And that’s why it’s imperative to have them on your website especially if you want to get more traffic. The fact that you can use a free video software to make your very own clips, makes it even better.
In this article, you will learn how to create a simple video to market on the internet and social media. But, before we do that, here are:
A Few Awesome Benefits of Video Marketing
1. Videos Boost Your Search Engine Ranking
As stated above, videos often increase your chances of being ranked at the top of Search Engine Result Pages (SERPs). So, how do you benefit from this? Well, search engines account for most of any websites organic traffic.
This means that if you rank highly on them, then you’ll get more people sent to your website. And that’s why webmasters have been putting a lot of time and effort into their site’s SEO (Search Engine Optimization). The bottom line here is that your web traffic will improve.
2. Video Clips Inspire Sharing
Did you know that more than 90% of mobile users share videos with their friends? This is probably one of the reasons why web clips often go viral and one more reason why you should use videos to drive more traffic to your website. Note that with each share, your site’s fan base grows and traffic increases.
3. A Video Builds Confidence
Web clips often engage viewers while invoking emotions and offering invaluable information. This, in turn, builds trust between you and your visitors hence improving your site’s conversion rates. If you run an e-commerce website, then you are probably familiar with the importance of this.
Trust always forms the basis of any interaction between users and your website. Obviously, you won’t be able to grow your site’s traffic if your target audience doesn’t trust you. So basically, more trust equals more traffic.
4. Videos Are for Everyone
The best part about using a simple video to market your business is that anyone can view it. This means that everyone – including lazy readers and those wanting to see your products in action – can see and understand what your business is all about with ease.
In fact, the easier it is to understand a video clip, the higher the chances of it being shared around eventually earning you more visitors and better conversion rates.
Truth is, the benefits of video marketing are too many to list and anyone serious about getting more traffic has to try it, all you need is a little knowledge and a free video software to make your first video.
So, would you like to create a web clip? If so, here’s a simple guide on how to create a simple video to market on the internet and social media! You’ll be surprised at how easy it is.
How to Create a Simple Video to Market Your Business on YouTube or Social Media
In case you are wondering: Why YouTube and Social Media? With, over 1.5 billion monthly users – a third of the total number of internet users in the world – YouTube is the world’s largest video sharing site. This makes it a great avenue to market your business.
Now, if you think YouTube is big, social media statistics will knock you off your feet. One thing is for sure, almost every internet user in on one or more social platforms.
That’s why posting your video on these platforms including Facebook, Instagram, Twitter or Snapchat – just to mention a few – is always a great way to increase traffic to your website.
With that in mind, here’s how to create a simple video to market on the internet and social media using a free video editor:
VIDEO MARKETING TIPS:
HOW TO CREATE THE PERFECT VIDEO
1. Ensure It Is Short and Punchy
Many people love videos, but not all of them are patient enough to wait until the end. In most cases, a web user loses interest in a video within the first 10 seconds of viewing. Therefore, when creating your video, make sure you include the most important parts at the beginning of the clip.
2. Try to Relate to The Viewer
Unless it’s a funny clip, you are probably trying to sell something or to pass a message to the viewer. But, does the message relate to them? A study shows that irrelevant videos are prone to high bouncing rates.
That’s why, after you have identified your target group, the next step is to find something that relates to them. It is the connection they feel to the video clip that prompts them to share or refer others to your website.
Find a Way to Encourage Purchases without Sounding Too Salesy
Yes, the primary objective of the video marketing campaign may be to motivate viewers to buy something, but this must be done in a way that doesn’t scare them away. To achieve this, you should focus more on presenting facts about your product – whether good or bad (but mostly good) – while giving the user the chance to decide if they are going to buy the product. Being too salesy is the same as trapping your viewers in a confined space – the pressure will definitely influence their decision negatively.
Make Sure the Video Looks Appealing and Possibly Humorous
A visually appealing video always attracts interest while humor adds a little fun to it. Note that for video marketing and lead conversion to be successful, the client must be comfortable. That’s why you have to ensure that the video has a smooth flow of information, it’s entertaining and visually amusing.
Make Sure the Video Is Optimized for Search Engines
From the title to the tags, everything about the video has to be search optimized to make sure that you get to tap into the organic traffic provided by search engines. Ensure the video description is detailed and well spelled out.
Best Free Video Editor List
To create awesome videos without having to buy the video software you can use one of the following options:
1. Hitfilm Express – This is a robust free video editor with professional-grade tools. The software also offers you the chance to upgrade to it paid version that comes with extra and more advanced features.
2. Lightworks – this is also one of the best video editors available. It offers you with all the tools you need to make an awesome video. It also has a pro-version too which is feature packed.
3. WeVideo – If you are more comfortable using a free video editor without having to install it into your PC, then this cloud-based editor is just what you need. WeVideo offers you amazing features including audio editing, 4k resolution and a library of commercially licensed audio clips.
4. Shotcut – This is also a free video software. The fact that it’s an open source software, means that it is absolutely free. Unfortunately, its interface may be a bit tricky for newbies. But, with a little practice, this tool can be used to created stunning videos too.
There you have it! Everything you need to know about video marketing and how it influences traffic flow to your site. From this, it’s quite easy to see how beneficial it is to have videos on your site. With the right information (detailed above) and tools (a free video editor), you have everything you need to create your first simple video.