According to a study conducted by the Association of Sales Executives, over 80 % of prospects follow through on sales or after the fifth contact. This observation was more or less the same in all markets. For this reason, it is very important for business owners to follow up on leads in order for sales to happen.
Simply relying on realizing traffic to your site will make closing on leads very difficult. Online marketers can convert leads by capturing the names and email addresses of prospects. This is where safelists come in.
A safelist is a basically a network of online marketers through which they send and receive email ads. They are based on membership and users have to opt-in and confirm email addresses in order to gain access to mailings.
It has always been an affordable and effective means for advertising. Herein is a detailed and comprehensive account on all the aspects of safelists and how to use them effectively.
HOW TO JOIN A SAFELIST
There are numerous safelists on the internet that you can join. However, a considerable number of these safelists do not offer any meaningful results. You may come across many service providers offering special safelist email addresses at a fee.
You really do not need to enlist to these paid safelists to start seeing results. You should conduct proper online research on the best safelists and also contact other internet marketers in your network to get the best information.
Several highly responsive safelists that are recommendable include but are not limited to EuropeanSafelist, Safelistextreme, Elite Safelist, TheListAuction, Target Safelist, ActiveSafelist, ListJoe, GlobalSafelist, FreeSafelistMailer, Adtroopers and AdTactics.
These safelists offer superior returns on investments (ROI) on your posts and you are sure to get good results from utilizing them. It is important to note that when you join a safelist, you will have to click on a confirmation link. Many times it will be at your list address and contact.
SETTING UP EMAIL ACCOUNT LABELS
Gmail is one of the best email service providers to manage safelists due to its filtering and labeling features. You can use the welcome email you receive after joining a safelist to set up labels.
To set up labels, open the welcome email in Gmail then click the “Show details” icon in the header. Mark and copy the From email address then click on the “Create a filter” link located next to the search boxes. Paste the email address in the “From” field then click on “Next step”.
A window will appear where you will check the “Apply Label” box then select “New Label” in the drop-down menu. You can name the new label as the respective safelist and then press “Ok”. Now you can confirm by clicking on the “Create filter” tab.
When you complete this process, all the emails from the corresponding safelist will bear this label and be directed into their respective folder. Make sure that you apply labels to all the safelists you join. It will save you a lot of time and streamline your advertising efforts.
UTILIZING YOUR EMAIL INBOX
Do not make the mistake of deleting the ads when you log into your safelist email inbox. These ads will serve as grounds for research on what and how other marketers are advertising. One of the most important skills in safelist advertising that you have to develop is formulating compelling headlines and effective ad copies.
Once you master this, people will buy from you. Always note the subject lines that grab your attention. Check for the ads that make you want to buy. You can then borrow some aspects of such ads and use them in creating your own. Make sure that you save these subject lines for future reference. Developing powerful ads will grab the attention of your prospects and make them visit your squeeze page or website.
One myth in the internet marketing sector is that you have to employ complicated tactics and schemes to realize profitability. However, some of the most successful marketers actually use simple methods that other advertisers often overlook. It may sound simple, but this is the main advantage they have.
Once you have mastered the inbox routine and analyzed the Ads, it is time to begin posting Ads. Different safelists have varying terms and conditions of operation. However, in terms of Ads there are two types of safelists; basic safelists and credit safelists.
1. BASIC SAFELISTS
Basic safelists lack credit-based setup. They are the original type of safelists. They usually involve the exchange of email ads between the members. There are no incentives for users when they open your emails.
These kinds of safelists require strong subject lines to get the members to read your emails. Your ad copy also has to be very compelling. These safelists are more difficult to conquer but have very many highly-targeted prospects. A good example of a basic safelist is Herculist.
2. CREDIT SAFELISTS
Credit safelists are usually more effective than basic ones and they are the most commonly used. You should ideally focus your efforts on credit safelists. Members have incentive to open your emails in the form of credit links.
Therefore, you may have a poor subject line but your email will still get opened. However, most members open credit based emails to get to the link at the bottom. This means that while you may not need to put an effort in the subject lines, your ad copy has to be exceptionally compelling.
In many cases, you will have about 3 to 5 seconds to grab a member’s attention. The ads need to be short and formatted properly. You should not underestimate the power of a good subject line though. You can use them to complement your credit safelist ad copies. A good example of a credit safelist is AdTactics.
It is very important to track your Ads when you are using safelists. This will enable to quantify results and help you to know which Ads are most effective at driving sales. There are numerous tracking services you can employ including TrackThatAd and Hitsconnect.