Even though it remains the oldest platform on the internet, email is the most cost-effective and efficient way to enhance your online marketing. Arguably, it represents the most straightforward and direct means of reaching your clients and others who are most interested in your content. After all, if a prospective client visits your blog and opts-in to receive email notifications from you, then you are pretty sure that he/she is highly motivated to get in touch with you!
With the vast number of online marketing platforms currently available, it can be a daunting task to select the best method that can potentially fulfill your marketing needs. Many companies usually spend lots of their resources and time to create huge followers on social media in a bid to generate traffic. Even though such a move can potentially make your business fairly more impressive, there is a great chance it won’t result in direct sales. Email marketing, consequently, has been used for ages and shows no visible signs of deteriorating. Email lists offer you an opportunity to communicate directly with your clients, allowing you to create a long-term relationship with them. What’s more, email marketing can be used together with social media, content marketing as well as other inbound marketing methods.
So why should you create a list?
Email is flexible and very personal.
We all know that social media is essential to growing an engaged and profitable business or blog. It connects you to your audience, allowing you to share contents, and drives traffic to your website. However, social media does have one huge problem: You have no control over it!
Apparently, email is the most personal medium of communication. You do control your email newsletter, you can treat your inbox like a sacred space, and you can decide on what to share with your audience without any restrictions. Equally, email promotes one-on-one conversations, and this implies that it can result in deeper customer engagement and understanding. So, when your prospective client permits you to email him, he is confirming that he not only trusts you, but values your work as well.
Email boasts of a relatively more extensive reach.
Research has proven that email boasts three times the fan base of both Twitter and Facebook combined. A significant number of customers use email on a daily basis. Simply put, this massive user base implies that the probability of finding your ideal audience are very much higher compared to the other marketing platforms.
It has a relatively bigger rate of conversion.
It has been proven that email boasts the highest click-through-rate, which currently stands at three percent. If you ever dreamt of selling your products or services on your website faster, then you must have a list.
Many consumers prefer email.
Many individuals use media platforms to interact with others but usually use their email accounts for business-related events. This is because email is reasonably more professional, and a great platform to send and acquire marketing-related information and other related offerings. In fact, research has proven that more than 70% of consumers prefer to get promotional-related information through email as opposed to 15% that prefer social media.
Now that you have known the importance of having a list, it would be an excellent idea to explore some of the most effective ways which you can adopt to build a commanding email list using your blog. One reason why many online marketers usually don’t build email marketing funnels is that building a list can be overwhelming at times. In this section, let’s discuss some practical blogging tips which are key to creating your email list.
Customize your calls-to-action: You can get more email subscribers from your blog posts by
personalizing your calls-to-action. How you create and design your offer plays a huge role in making your readers to pause and enter their email contacts. You would want to develop your call-to-action uniquely so that it stands out on your site. Equally, it should be noticeable and must look good and rhyme with the rest of your website’s design. Finally, you need to use direct and exciting copy to describe your lead magnet, ensuring that your potential clients will want it. You can use applications such as Email List Builder to customize the texts and colors of your call to action button in such a way that it matches your brand and attracts the attention of your readers.
Create effective lead magnates: Arguably, lead magnates remain a critical aspects of building your email list. Typically, a lead magnate refers to an offer to attract clients to join your list. Simply put, it is the primary reason why consumers might want to sign up for more emails from you. It means that you must carefully select what you are going to offer through your posts. Without an efficient lead magnet, your offer will likely sound irrelevant and vague. Create something that is specific and valuable which gives users an incentive to sign up.
Create many op-in points on your blog: Of course, no one can sign up for your email list if he/she is not aware that it exists in the place. Your website houses lots of content, and this implies that one link at the top of a page is likely to be ignored by your readers. Instead, create many opportunities for your users to join your list throughout your site’s design and the posts themselves. Typically, an opt-in point is a form which readers use to provide their email contacts. The best locations to put your opt-in forms may include, your blog’s sidebar, your site header or footer, within the body of a post and perhaps a dedicated page on your website.
Always strive to build a close relationship with your readers: Customers don’t just read your posts to get entertained with tips and stories. They always would want to know and engage with the person who created that amazing content. For you to build a long email list, you must create that personal touch. It’s not enough to just reply to various comments. Be highly active in your comments, be more in-depth and comprehensive in your responses and provide as much value and detail in responding to the comments on your blog. It is an opportunity to build a personal relationship with your readers who will, in turn, become subscribers.
Play close attention to buyer-oriented keywords: Keyword research is a critical factor to consider, especially when trying to combine email marketing with blogging. On most occasions, marketers focus on keywords which are likely to generate the most search results. However, it is a fact that high volume keywords don’t always result in high conversion rates. Instead, you should focus on keywords which are relevant and vital to your audience and your conversion goal. For instance, if you want to build a list to promote various vegan products, it would be a great idea to use keywords that match your goals such as a vegan e-book, free vegan meal recipes but not keywords such as vegan news and perhaps vegan benefits.
The Bottom Line.
Email remains the easiest and the cheapest online marketing strategy. If you want to create an email list using your blog, I have given you some useful tips to apply. Focusing your effort and time on having a list is an overwhelming process but one which will ultimately pay off.