Pay per Click Advertising

The Simplest Guide to Understanding Pay per Click Advertising

Pay Per Click advertising, also known as PPC or SEM (search engine marketing), is a huge industry that is widely utilized by both small and large companies from around the globe. Over 91% of large corporations spend over $500,000 on a yearly basis on pay per click advertising  Even small business owners are coming increasingly aware of the power of PPC marketing, investing more and more in short term pay per click strategies.

To make it easier for you to understand what pay per click is like, I will showcase some of my experiences in this industry, pointing out some mistakes I’ve made along the way together with a few accomplishments that have propelled me forward and made me leverage the power of this marketing technique for my company.

What is PPC?

Essentially, pay per click is a marketing model that enables you as an advertiser to promote your brand, products or services to your prospects who are interested in what you have to offer. As an advertiser, you are only charged when a prospect clicks your link, visits your site or accepts your offer.

With PPC, you pay money to get ahead of your direct competitors and get listed in front of your potential customers. At the other side of the spectrum, SEO (Search engine optimization) ranks your website organically on Google and helps you get free organic traffic.

Types of PPC Campaigns

While in the past people used to refer only to Google when talking about PPC campaigns, today the wide concept of PPC or SEM features many other platforms, including YouTube, Facebook, LinkedIn and even Twitter. You can also use display and retargeting campaigns to get in front of your prospects with ease.

Basically, you have multiple channels you can use to reach your target audience. As for the types of PPC campaigns used, each vendor has its separate settings you can use. For instance, on Google AdWords you can create ads for the search or display networks, or you can try designing
video, mobile or call-only ads to reach specific customers on Google’s partner network. Remarketing campaigns are also an excellent way to get your message in front of people interested in your business, and convince them to come back on your site and buy from you.

On Facebook, you can create a wide range of campaigns in order to meet your goals. You can send people to your website, grow your business page with links, boost posts, promote an event, marketing an app or reach new people through Facebook’s new brand awareness tool.

You can practically do PPC on almost all social networks now, and on hundreds of other large sites. The marketing possibilities are endless. However, I strongly recommend to start with Facebook and Google for B2C and LinkedIn, Facebook and Google for B2B companies.

PPC is not just about Google, and it’s definitely not just about keywords. For instance, on Facebook you can target people by interests, age, location and search preferences. Google only allows you to target your audience by location.

Benefits of PPC

PPC gives you the unique opportunity to drive targeted traffic to your site extremely fast. You can create a well-designed PPC campaign in less than a few hours with enough skill, and your ads will start showing within minutes. PPC allows you to boost your brand visibility and promote your company locally.

Through PPC advertising, you can generate a reliable stream of income. For instance, our company generated over 70% of the profit through PPC in the first year, until the website got to the first search page on Google.

Another reason to start investing in PPC today is that Google, Facebook and other advertisement platforms are offering  special benefits to long-term advertisers, which come in form of incentives, reduced cost, higher ranking, better bidding positions and minimum ROI guaranteed.

PPC – Invest in the Future

With PPC, you are investing in the future of your company. Become an expert in PPC and SEM and take your company to the next level.

Udimi - Buy Solo Ads

How to Create a Simple Video

How to Create a Simple Video To Market Your Business on Social Media

If you are wondering: Do I really need videos on my website? Well, the answer to that question is solely dependent on how badly you want to improve your web traffic. Let’s face it, video marketing has taken the internet by storm.

In fact, if you look at the statistics behind video campaigns, you will be baffled by how powerful web clips have become. If you don’t believe it, check this out. Recent studies show that:

  •  Pages with videos improve conversion rates by 80
  •  Almost 85% of businesses can attest to the fact that videos provide great ROI (Return on Investment)
  • Almost 50% of online users claim that videos give them the confidence they need to make purchases onlin
  •  A web page with videos is 53 times likely to rank highly on Google and other SERPs
  • Videos attract more mobile traffic
  • 68% of web users prefer watching rather than reading

You can find more stats about video marketing here ( https://www.insivia.com/28-video-stats-2018 )

Evidently, – from the statistical figures above – online videos have become a very compelling form of marketing. And that’s why it’s imperative to have them on your website especially if you want to get more traffic. The fact that you can use a free video software to make your very own clips, makes it even better.

In this article, you will learn how to create a simple video to market on the internet and social media. But, before we do that, here are:

A Few Awesome Benefits of Video Marketing

1. Videos Boost Your Search Engine Ranking

As stated above, videos often increase your chances of being ranked at the top of Search Engine Result Pages (SERPs). So, how do you benefit from this? Well, search engines account for most of any websites organic traffic.

This means that if you rank highly on them, then you’ll get more people sent to your website. And that’s why webmasters have been putting a lot of time and effort into their site’s SEO (Search Engine Optimization). The bottom line here is that your web traffic will improve.

2. Video Clips Inspire Sharing

Did you know that more than 90% of mobile users share videos with their friends? This is probably one of the reasons why web clips often go viral and one more reason why you should use videos to drive more traffic to your website. Note that with each share, your site’s fan base grows and traffic increases.

3. A Video Builds Confidence

Web clips often engage viewers while invoking emotions and offering invaluable information. This, in turn, builds trust between you and your visitors hence improving your site’s conversion rates. If you run an e-commerce website, then you are probably familiar with the importance of this.

Trust always forms the basis of any interaction between users and your website. Obviously, you won’t be able to grow your site’s traffic if your target audience doesn’t trust you. So basically, more trust equals more traffic.

4. Videos Are for Everyone

The best part about using a simple video to market your business is that anyone can view it. This means that everyone – including lazy readers and those wanting to see your products in action – can see and understand what your business is all about with ease.

In fact, the easier it is to understand a video clip, the higher the chances of it being shared around eventually earning you more visitors and better conversion rates.

Truth is, the benefits of video marketing are too many to list and anyone serious about getting more traffic has to try it, all you need is a little knowledge and a free video software to make your first video.

So, would you like to create a web clip? If so, here’s a simple guide on how to create a simple video to market on the internet and social media! You’ll be surprised at how easy it is.

How to Create a Simple Video to Market Your Business on YouTube or Social Media

In case you are wondering: Why YouTube and Social Media? With, over 1.5 billion monthly users – a third of the total number of internet users in the world – YouTube is the world’s largest video sharing site. This makes it a great avenue to market your business.

Now, if you think YouTube is big, social media statistics will knock you off your feet. One thing is for sure, almost every internet user in on one or more social platforms.

That’s why posting your video on these platforms including Facebook, Instagram, Twitter or Snapchat – just to mention a few – is always a great way to increase traffic to your website.

With that in mind, here’s how to create a simple video to market on the internet and social media using a free video editor:

VIDEO MARKETING TIPS:

HOW TO CREATE THE PERFECT VIDEO

1. Ensure It Is Short and Punchy

Many people love videos, but not all of them are patient enough to wait until the end. In most cases, a web user loses interest in a video within the first 10 seconds of viewing. Therefore, when creating your video, make sure you include the most important parts at the beginning of the clip.

2. Try to Relate to The Viewer

Unless it’s a funny clip, you are probably trying to sell something or to pass a message to the viewer. But, does the message relate to them? A study shows that irrelevant videos are prone to high bouncing rates.

That’s why, after you have identified your target group, the next step is to find something that relates to them. It is the connection they feel to the video clip that prompts them to share or refer others to your website.

Find a Way to Encourage Purchases without Sounding Too Salesy

Yes, the primary objective of the video marketing campaign may be to motivate viewers to buy something, but this must be done in a way that doesn’t scare them away. To achieve this, you should focus more on presenting facts about your product – whether good or bad (but mostly good) – while giving the user the chance to decide if they are going to buy the product. Being too salesy is the same as trapping your viewers in a confined space – the pressure will definitely influence their decision negatively.

Make Sure the Video Looks Appealing and Possibly Humorous

A visually appealing video always attracts interest while humor adds a little fun to it. Note that for video marketing and lead conversion to be successful, the client must be comfortable. That’s why you have to ensure that the video has a smooth flow of information, it’s entertaining and visually amusing.

Make Sure the Video Is Optimized for Search Engines

From the title to the tags, everything about the video has to be search optimized to make sure that you get to tap into the organic traffic provided by search engines. Ensure the video description is detailed and well spelled out.

Best Free Video Editor List

To create awesome videos without having to buy the video software you can use one of the following options:

1. Hitfilm Express – This is a robust free video editor with professional-grade tools. The software also offers you the chance to upgrade to it paid version that comes with extra and more advanced features.

2. Lightworks – this is also one of the best video editors available. It offers you with all the tools you need to make an awesome video. It also has a pro-version too which is feature packed.

3. WeVideo – If you are more comfortable using a free video editor without having to install it into your PC, then this cloud-based editor is just what you need. WeVideo offers you amazing features including audio editing, 4k resolution and a library of commercially licensed audio clips.

4. Shotcut – This is also a free video software. The fact that it’s an open source software, means that it is absolutely free. Unfortunately, its interface may be a bit tricky for newbies. But, with a little practice, this tool can be used to created stunning videos too.

There you have it! Everything you need to know about video marketing and how it influences traffic flow to your site. From this, it’s quite easy to see how beneficial it is to have videos on your site. With the right information (detailed above) and tools (a free video editor), you have everything you need to create your first simple video.

My Recommended Safelists

Below are all the Safelists I use and recommend, when joining a safelist  make sure you join for FREE at the beginning. I normally join Free and when I next log-in I will take advantage of any special offers on life-time memberships. ( I very rarely pay monthly subscriptions for safelists).

If your going to upgrade in any safelist I would recommend taking advantage of their life-time offers this way you don’t have to pay monthly subscriptions.  (After all we are all in this to make money not spend it all).Don’t upgrade all of them at the same time, just do one a month or whenever you can afford to. You can still post to free accounts  by clicking on emails and earning credits to use to post your own adds.

Just remember the rule of the thumb don’t spend what you don’t have make a budget keep control.

Before you create accounts with these safelists I recommend you creating a couple of new gmail accounts. One for your lists emails and one for your accounts emails for these safelists.

(“Oh” before I forget Make sure you keep a note of all your log-in details).

Free safelist mailer

European safelistSafelist Extreme

Quick MailzList AuctionTarget SafelistActive SafelistList MillionDaily Credit MailerThe Money List MailerSafelist ProNorthern Mailer

Traffic Annhilator

Mighty Mouse Mailer

Pangea

SafelistExchange

Avalaunch Safelist

Free Safe List King

For Serious Marketers Only

Global Matrix Mailer

Worldwide Mailer

Mail Our List

Super Solo Ads

Land Marketing Mailer

List Builder Mayhem

Bigfoot Mailer

SMG Mailer

Midnight Sun Safelist

Host Crusher LLC Mailer

Smashing Viral Mailer

Global Viral Mailer

Premier List Builder

Blazing Hot Viral Mailer

Active Safelist

A mailer that writes compelling emails for you

Come back soon more safelists to be added!

All You Need To Know About Safelists

According to a study conducted by the Association of Sales Executives, over 80 % of prospects follow through on sales or after the fifth contact. This observation was more or less the same in all markets. For this reason, it is very important for business owners to follow up on leads in order for sales to happen.

Simply relying on realizing traffic to your site will make closing on leads very difficult. Online marketers can convert leads by capturing the names and email addresses of prospects. This is where safelists come in.

A safelist is a basically a network of online marketers through which they send and receive email ads. They are based on membership and users have to opt-in and confirm email addresses in order to gain access to mailings.

It has always been an affordable and effective means for advertising. Herein is a detailed and comprehensive account on all the aspects of safelists and how to use them effectively.

HOW TO JOIN A SAFELIST

There are numerous safelists on the internet that you can join. However, a considerable number of these safelists do not offer any meaningful results. You may come across many service providers offering special safelist email addresses at a fee.

You really do not need to enlist to these paid safelists to start seeing results. You should conduct proper online research on the best safelists and also contact other internet marketers in your network to get the best information.

Several highly responsive safelists that are recommendable include but are not limited to EuropeanSafelist, Safelistextreme, Elite Safelist, TheListAuction, Target Safelist, ActiveSafelist, ListJoe, GlobalSafelist, FreeSafelistMailer, Adtroopers and AdTactics.

These safelists offer superior returns on investments (ROI) on your posts and you are sure to get good results from utilizing them. It is important to note that when you join a safelist, you will have to click on a confirmation link. Many times it will be at your list address and contact.

SETTING UP EMAIL ACCOUNT LABELS

Gmail is one of the best email service providers to manage safelists due to its filtering and labeling features. You can use the welcome email you receive after joining a safelist to set up labels.

To set up labels, open the welcome email in Gmail then click the “Show details” icon in the header. Mark and copy the From email address then click on the “Create a filter” link located next to the search boxes. Paste the email address in the “From” field then click on “Next step”.

A window will appear where you will check the “Apply Label” box then select “New Label” in the drop-down menu. You can name the new label as the respective safelist and then press “Ok”. Now you can confirm by clicking on the “Create filter” tab.

When you complete this process, all the emails from the corresponding safelist will bear this label and be directed into their respective folder. Make sure that you apply labels to all the safelists you join. It will save you a lot of time and streamline your advertising efforts.

UTILIZING YOUR EMAIL INBOX

Do not make the mistake of deleting the ads when you log into your safelist email inbox. These ads will serve as grounds for research on what and how other marketers are advertising. One of the most important skills in safelist advertising that you have to develop is formulating compelling headlines and effective ad copies.

Once you master this, people will buy from you. Always note the subject lines that grab your attention. Check for the ads that make you want to buy. You can then borrow some aspects of such ads and use them in creating your own. Make sure that you save these subject lines for future reference. Developing powerful ads will grab the attention of your prospects and make them visit your squeeze page or website.

One myth in the internet marketing sector is that you have to employ complicated tactics and schemes to realize profitability. However, some of the most successful marketers actually use simple methods that other advertisers often overlook. It may sound simple, but this is the main advantage they have.

POSTING ADS

Once you have mastered the inbox routine and analyzed the Ads, it is time to begin posting Ads. Different safelists have varying terms and conditions of operation. However, in terms of Ads there are two types of safelists; basic safelists and credit safelists.

1. BASIC SAFELISTS

Basic safelists lack credit-based setup. They are the original type of safelists. They usually involve the exchange of email ads between the members. There are no incentives for users when they open your emails.

These kinds of safelists require strong subject lines to get the members to read your emails. Your ad copy also has to be very compelling. These safelists are more difficult to conquer but have very many highly-targeted prospects. A good example of a basic safelist is Herculist.

2. CREDIT SAFELISTS

Credit safelists are usually more effective than basic ones and they are the most commonly used. You should ideally focus your efforts on credit safelists. Members have incentive to open your emails in the form of credit links.

Therefore, you may have a poor subject line but your email will still get opened. However, most members open credit based emails to get to the link at the bottom. This means that while you may not need to put an effort in the subject lines, your ad copy has to be exceptionally compelling.

In many cases, you will have about 3 to 5 seconds to grab a member’s attention. The ads need to be short and formatted properly. You should not underestimate the power of a good subject line though. You can use them to complement your credit safelist ad copies. A good example of a credit safelist is AdTactics.

It is very important to track your Ads when you are using safelists. This will enable to quantify results and help you to know which Ads are most effective at driving sales. There are numerous tracking services you can employ including TrackThatAd and Hitsconnect.

Click here for a list of recommended safelists: