How to Create a Simple Video

How to Create a Simple Video To Market Your Business on Social Media

If you are wondering: Do I really need videos on my website? Well, the answer to that question is solely dependent on how badly you want to improve your web traffic. Let’s face it, video marketing has taken the internet by storm.

In fact, if you look at the statistics behind video campaigns, you will be baffled by how powerful web clips have become. If you don’t believe it, check this out. Recent studies show that:

  •  Pages with videos improve conversion rates by 80
  •  Almost 85% of businesses can attest to the fact that videos provide great ROI (Return on Investment)
  • Almost 50% of online users claim that videos give them the confidence they need to make purchases onlin
  •  A web page with videos is 53 times likely to rank highly on Google and other SERPs
  • Videos attract more mobile traffic
  • 68% of web users prefer watching rather than reading

You can find more stats about video marketing here ( )

Evidently, – from the statistical figures above – online videos have become a very compelling form of marketing. And that’s why it’s imperative to have them on your website especially if you want to get more traffic. The fact that you can use a free video software to make your very own clips, makes it even better.

In this article, you will learn how to create a simple video to market on the internet and social media. But, before we do that, here are:

A Few Awesome Benefits of Video Marketing

1. Videos Boost Your Search Engine Ranking

As stated above, videos often increase your chances of being ranked at the top of Search Engine Result Pages (SERPs). So, how do you benefit from this? Well, search engines account for most of any websites organic traffic.

This means that if you rank highly on them, then you’ll get more people sent to your website. And that’s why webmasters have been putting a lot of time and effort into their site’s SEO (Search Engine Optimization). The bottom line here is that your web traffic will improve.

2. Video Clips Inspire Sharing

Did you know that more than 90% of mobile users share videos with their friends? This is probably one of the reasons why web clips often go viral and one more reason why you should use videos to drive more traffic to your website. Note that with each share, your site’s fan base grows and traffic increases.

3. A Video Builds Confidence

Web clips often engage viewers while invoking emotions and offering invaluable information. This, in turn, builds trust between you and your visitors hence improving your site’s conversion rates. If you run an e-commerce website, then you are probably familiar with the importance of this.

Trust always forms the basis of any interaction between users and your website. Obviously, you won’t be able to grow your site’s traffic if your target audience doesn’t trust you. So basically, more trust equals more traffic.

4. Videos Are for Everyone

The best part about using a simple video to market your business is that anyone can view it. This means that everyone – including lazy readers and those wanting to see your products in action – can see and understand what your business is all about with ease.

In fact, the easier it is to understand a video clip, the higher the chances of it being shared around eventually earning you more visitors and better conversion rates.

Truth is, the benefits of video marketing are too many to list and anyone serious about getting more traffic has to try it, all you need is a little knowledge and a free video software to make your first video.

So, would you like to create a web clip? If so, here’s a simple guide on how to create a simple video to market on the internet and social media! You’ll be surprised at how easy it is.

How to Create a Simple Video to Market Your Business on YouTube or Social Media

In case you are wondering: Why YouTube and Social Media? With, over 1.5 billion monthly users – a third of the total number of internet users in the world – YouTube is the world’s largest video sharing site. This makes it a great avenue to market your business.

Now, if you think YouTube is big, social media statistics will knock you off your feet. One thing is for sure, almost every internet user in on one or more social platforms.

That’s why posting your video on these platforms including Facebook, Instagram, Twitter or Snapchat – just to mention a few – is always a great way to increase traffic to your website.

With that in mind, here’s how to create a simple video to market on the internet and social media using a free video editor:



1. Ensure It Is Short and Punchy

Many people love videos, but not all of them are patient enough to wait until the end. In most cases, a web user loses interest in a video within the first 10 seconds of viewing. Therefore, when creating your video, make sure you include the most important parts at the beginning of the clip.

2. Try to Relate to The Viewer

Unless it’s a funny clip, you are probably trying to sell something or to pass a message to the viewer. But, does the message relate to them? A study shows that irrelevant videos are prone to high bouncing rates.

That’s why, after you have identified your target group, the next step is to find something that relates to them. It is the connection they feel to the video clip that prompts them to share or refer others to your website.

Find a Way to Encourage Purchases without Sounding Too Salesy

Yes, the primary objective of the video marketing campaign may be to motivate viewers to buy something, but this must be done in a way that doesn’t scare them away. To achieve this, you should focus more on presenting facts about your product – whether good or bad (but mostly good) – while giving the user the chance to decide if they are going to buy the product. Being too salesy is the same as trapping your viewers in a confined space – the pressure will definitely influence their decision negatively.

Make Sure the Video Looks Appealing and Possibly Humorous

A visually appealing video always attracts interest while humor adds a little fun to it. Note that for video marketing and lead conversion to be successful, the client must be comfortable. That’s why you have to ensure that the video has a smooth flow of information, it’s entertaining and visually amusing.

Make Sure the Video Is Optimized for Search Engines

From the title to the tags, everything about the video has to be search optimized to make sure that you get to tap into the organic traffic provided by search engines. Ensure the video description is detailed and well spelled out.

Best Free Video Editor List

To create awesome videos without having to buy the video software you can use one of the following options:

1. Hitfilm Express – This is a robust free video editor with professional-grade tools. The software also offers you the chance to upgrade to it paid version that comes with extra and more advanced features.

2. Lightworks – this is also one of the best video editors available. It offers you with all the tools you need to make an awesome video. It also has a pro-version too which is feature packed.

3. WeVideo – If you are more comfortable using a free video editor without having to install it into your PC, then this cloud-based editor is just what you need. WeVideo offers you amazing features including audio editing, 4k resolution and a library of commercially licensed audio clips.

4. Shotcut – This is also a free video software. The fact that it’s an open source software, means that it is absolutely free. Unfortunately, its interface may be a bit tricky for newbies. But, with a little practice, this tool can be used to created stunning videos too.

There you have it! Everything you need to know about video marketing and how it influences traffic flow to your site. From this, it’s quite easy to see how beneficial it is to have videos on your site. With the right information (detailed above) and tools (a free video editor), you have everything you need to create your first simple video.

Tips on How to do Video Marketing

Online video marketing are of much help for the individuals in providing the best kind of exposure. This is a good way through which the products or the services provided by the individuals get the maximum exposure possible. It is important for any companies to think about the new techniques that can provide them with the maximum exposure. There are so many benefits that the individuals get in making use of the online video marketing. Understand the benefits and then try to use this methodology for providing your products or services with the maximum exposure possible.

Stand Unique

The online video marketing are the best methods through which you can get your company add unique from the rivals in the market. It is always important for the companies to try out the best methods through which they can easily get the attention of the customers. The unique methods of advertising can always help the companies in coming up with great ideas that are unique so that they get the maximum possible exposure in the marker. Having some creative ideas for the promotion of the products is always important for grasping attention so that you get the maximum possible sales.

Create User Interest and Interactivity

The online video marketing are of much help in providing greater interactivity with the customers. There are chances for these marketing to make the users get interested with the products and services provided by the companies. The videos that are produced well with good amount of creativity and uniqueness can help the individuals in having fun. The users can also find these online videos much informative. These marketing can also make the individuals to come back to the same website. Multimedia can always help in getting the finest attention from the users.

Better Ranking in Search Engines

The better online video marketing can help the individuals in getting better rankings for their websites. Most of the individuals find it amazing as the videos can be of greater help than the text content that is present in the website. There are chances for the search engines to provide good ranks for those websites that have got better videos. These good rankings that the websites get can help them in getting maximum exposure. This maximum exposure can increase the conversion rate and thus the maximum possible income out of the website. Getting good rankings in the reputed websites is always important for the individuals.

Make Others Promote You

If you are successful in making online video marketing that are much creative and interesting, then it can grasp the attention of others. When people find your video much amazing, they always share that with their friends so that the video that you have created for the promotion of your product can get better exposure. Making your videos viral is the best way through which you can easily express the things that you want in the better way to the customers of yours.

Instructing and Educating

The online video marketing are the great platforms through which you can easily demonstrate the way the product or the service that you provide work. These videos can be used for easily making the people understand about the products and the way that works. Knowing well about the products and services can help the individuals in easily getting attracted towards the product. It is always necessary for the individuals to make the best profit and get maximum exposure through the videos. These videos can easily reach the public. There are chances for the individuals to make the best use of the video.

Captures Customer’s Attention

The online video marketing can help the companies in capturing the attention of their prospective customers. It is possible for the individuals to get the maximum possible exposure through the videos. These videos can make the people stay on your website for some time. When you increase the duration that the customer spends on your website, you can easily get the products sold. The conversion rate can be increased with the increase in traffic.

Videos can be Easily Searched

It is possible for the individuals to get the best exposure as the online video marketing can be easily searched from the web. When the individuals provide any keyword, they can easily get the videos than the text content available related with the keyword. Most of the customers want to see the product and know the way it works. This can be possible only when you are making good videos that depict the way exactly the product works. This is something that any of the individuals want and most of the companies are producing their own marketing for the purpose. It is better for the individuals to easily create a good video for their products.

Video can be Shared Frequently and Easily

There are chances for you to get the videos related with the products uploaded in youtube. This is the place where many users are available to check out the new videos. If you are able to upload the video in the most effective manner with a good title then it can be much easier for getting it to be noticed by the people and they can share that with their friends. These videos can easily help the individuals in providing their product with maximum possible exposure. These videos are the best and funniest way to make the people know about the services and products of yours.

Real Time Interaction and Feedback

There are chances for the online video marketing to provide the individuals with interaction and feedback in real time. It is a very known fact that people always love to comment over the videos. This can be much more effective than the articles that you post on the website of yours. Getting feedback and also interaction from the customers can easily help the individuals for better feedback. There are chances for measuring videos too. This is a great job in telling how successful the videos are.